Joy is an agency of one.

Joy was founded in 2021 by Emma Parnell, a designer with over 15 years experience in design.

Emma has supported a wide range of organisations to design services that work for the people who use and deliver them including Tesco, NHS Digital, Cancer Research UK and many other public and third sector organisations. 

Building connection is at the heart of Emma’s work. She is passionate about the relational aspect of service design because ultimately services are delivered by people, for people. Emma is a champion for inclusive design and equity of access for all - especially in the gender diversity space.

Emma regularly partners with other freelancers or small agencies to deliver projects.